~*Research Rationale*~

The target audience for my magazine will be lovers of rn'b and hip-hop aged 16 to 25. This is simple for me to work with, as I am able to gather a great deal of information from my target audience, where I can go to students in the lower school to help build on the ideas within my magazine. I can also use the advantage of being friends with rn'b and hip-hop loving students in the sixth-form and gather information from there. This is useful as I am able to gather information from all ages. To attain suitable and relevant research I will use qualitative research by having a focus group for each age. This will help me find out what different age groups are interested in and be able to try and produce something to suit everyone. Firstly, I shall ask what they like to see in magazines and what they dislike. I will also show them a variety of magazines and find out what stands out to them and why. By doing this, I believe this will help me understand what the majority prefer. This is also a better way to get more information about what they like/dislike as surveys can be restricting. I will also be using quantitative research by handing out simple surveys to see which genre they prefer, as well as how much they would pay for a magazine. I will also need to create both physical and online surveys on other forms of social media sites such as twitter and tumblr, to analyse other people's view on this genre of music and research more on my genre as well as look at those magazines and point out what works and what doesn't. This will also help as they are clearly pre-existing successful magazines and so by looking at them will help me to also create a good quality magazine.